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Explain the term Business-to-Business Advertisement with examples.
Business-to-Business Advertisement:
• Promote plant & machinery, raw materials, spares etc.
• Technical journals, Trade exhibitions, direct mail etc.
Q. Explain diffrent types of advertisement copy? Types of advertisement copy: - Advertisement Copy perhaps of various types based on Appeal, functions, Purpose and Media of a
Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp
Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
Give examples of product line strategies.
Question 1: (a) How do you think that e-commerce is useful to Mauritian entrepreneurs? (b) Discuss the role of ICT and E-business in the development of Mauritian tourism ind
pros, cons and risk associated with core marketing strategies of nike
considering the concept of product life cycle, where would you put video games in their life cycle
Question: (a) Explain with examples the meaning of shadow branding? (b) What is the difference between umbrella branding and portfolio branding? (c) List the six market
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