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Go toto gmi.org and search for "The Ten Commandments of America Culture." The list presents ten sayings that represent commonly accepted American cultural values. Think about how these "American" values may not be as relevant to Africa Americans, Hispanic Americans, or Asian Americans as they are Euro- Americans. Write a two -to three pages essay that analyzes how these could lead to lack of motivation, poor productivity and conflict in the workplace.
How can marketers use the VALS information to serve consumers better? Name five types of products or services for which the VALS information would be particularly useful. Explain.
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