Explain the strategic decision regarding packaging, Marketing Management

Assignment Help:

Explain the strategic decision regarding packaging.

Packaging Strategies:

To control the packaging of product executives should make the given strategic decisions as given below:

1. Packaging the product line: A company should decide whether to develop a family resemblance while packaging related products.

Family packaging employs either highly related packages for all products or packages along with a common and clearly noticeable feature.

2. Multiple Packaging: This is the practice of placing some units of the similar product in one container for some illustration as: Candy bar, towels, cricket balls and beer are in the multiple units.

3. Changing the package: A firm may require to correct a poor feature within an existing package.


Related Discussions:- Explain the strategic decision regarding packaging

How is customer satisfaction affected in marketing, How is customer satisfa...

How is customer satisfaction affected in marketing? As demonstrated in figure, customer satisfaction is affected by perceived quality of service and product attributes, benefit

Marketing, Screen the communication objective of your campaign

Screen the communication objective of your campaign

Marketing management process, What are demands, wants and desires and how d...

What are demands, wants and desires and how do you link these to the marketing process?

Exam, If a company were to follow a strategy of product adaptation-communic...

If a company were to follow a strategy of product adaptation-communications extension in a foreign market, an example of a product category that would fit this strategy would be __

Scope , SCOPE, OBJECTIVES AND PURPOSES OF  MANAGEMENT INFORMATION SYSTEM...

SCOPE, OBJECTIVES AND PURPOSES OF  MANAGEMENT INFORMATION SYSTEM   The scope and purposes of Management Information System can be better understood if we examine each word i

Simplifyng exponetial equations, (3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 ...

(3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 over 9x^2 is there anymore simplifying to be done

Marketing function, Marketing function:  The function of approach of ...

Marketing function:  The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or

Problem Sum, "For every 2 vans in a car-park,there were 9 cars.For every 1 ...

"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How

Explain about the price leadership, Explain about the Price Leadership. ...

Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma

State about the marketing mix, State about the marketing mix Marketing ...

State about the marketing mix Marketing comprise a number of activities. To start   with, an organisation may decide on its target group of customers to be served. Once the tar

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd