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Explain the Strategic alliance
Two or more organisations agree to work and collaborate informally together however remaining independent from one another. Similar to a joint venture though a less formal agreement for example a contract as opposed to a separate JV entity being formed.' One World Alliance' and 'Star Alliance' are illustrations of strategic alliances in airline industry.
Free Cash Flow Free cash flow presents the amount of cash generated by the existing operations of a corporation and that is not needed for reinvestment in new projects in the f
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