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Probelm 1:
(a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius.
(b) List and show the important elements of a company's microenvironment.
Probelm 2:
(a) Analyse the consumer buying decision making process in different buying situations relating to their involvement in the purchase and their perceived differences among brands.
(b) Explain the stages in the adoption process.
The Impact of the salesman on the turn over of a non alcoholic beverage producer.
how do the vals influence marketing
what are the core principles of msrketing
how was the need for this product identified?
How should Shoppers? Stop develop its demand forecasts?
Problem 1: (a) Define the four most important cost concepts. (b) Describe clearly the statement, ‘Buyer and seller may have different perspectives on what price means'.
the value delivery process
approches of test marketing in FMCG
Question 1: The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the exte
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
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