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Probelm 1:
(a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius.
(b) List and show the important elements of a company's microenvironment.
Probelm 2:
(a) Analyse the consumer buying decision making process in different buying situations relating to their involvement in the purchase and their perceived differences among brands.
(b) Explain the stages in the adoption process.
Explain about packaging in marketing functions of physical treatment. Packaging: Packaging has become one of the necessary services of modern marketing. This acts like a m
importance of product differentiation
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
Question : After graduating your MBA a month ago, you took the position of Assistant Corporate Financial Manager at Ulrich Drug Company. You are working as a special assistant
Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of
should vedio game campanies continue the alter their products to include other function ,such as email?
An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy
Explain in words and using a graph why the ban on price gouging may cause a long line for gasoline. Label the axis and all the lines. Be precise. Price gouging in this context,
State the characteristics of communications Within market exchanges, communications are characterised by planning and formality. Relational exchanges are supported by more fre
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