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Probelm 1:
(a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius.
(b) List and show the important elements of a company's microenvironment.
Probelm 2:
(a) Analyse the consumer buying decision making process in different buying situations relating to their involvement in the purchase and their perceived differences among brands.
(b) Explain the stages in the adoption process.
Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with
Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
Explain the objectives of marketing research. Marketing research is usually conducted to achieve the following objectives: a) To identify the psychographics and demographics
should vedio game campanies continue the alter their products to include other function ,such as email?
what is eic framework
Define the final stage of decision making process. Post Purchase Performance Evaluation: In the last stage of buying process, the product’s performance is estimated. The
Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
Question 1: As a Marketing Consultant for a well known brand in an industry of your choice, you have been asked to: a. explain how the principle of branding can be used to
explain right to safety
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