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Probelm 1:
(a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius.
(b) List and show the important elements of a company's microenvironment.
Probelm 2:
(a) Analyse the consumer buying decision making process in different buying situations relating to their involvement in the purchase and their perceived differences among brands.
(b) Explain the stages in the adoption process.
Product branding: Meaning & definition: a brand is a "name, term, symbol or design to identify the goods or services and to different them from those of the companies". A bra
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Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
what are the types of line streching? give its examples
Explain Henry Assael Model of buying decision behavior .
differentiate the three types of buying situations during the purchase decision
How are fewer buyers in business market and the consumer market affected? Fewer Buyers: Within business market, buyers are fewer in number while compared to consumer market.
Identify and briefly describe the four trends in the macro market environment that will have or recently had an influence on the selected industry
with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
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