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Probelm 1:
(a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius.
(b) List and show the important elements of a company's microenvironment.
Probelm 2:
(a) Analyse the consumer buying decision making process in different buying situations relating to their involvement in the purchase and their perceived differences among brands.
(b) Explain the stages in the adoption process.
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
Product Safety Law Local state and federal laws regulate many products. For instance many municipalities have adopted building codes that require safety standards for bu
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Explain about the buying decision process? Organizational buying is the decision-making process in that one organization receives the resources by other organization gives i
What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus
factors influecing product mix
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o
Define the Education and Occupation in the consumer behaviour. Education and Occupation: Level of educations also affects how decisions are completed. They seed books, e
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