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Probelm 1:
(a) Outline the ways in which the STEP factors would affect the marketing function of a new brewery in Mauritius.
(b) List and show the important elements of a company's microenvironment.
Probelm 2:
(a) Analyse the consumer buying decision making process in different buying situations relating to their involvement in the purchase and their perceived differences among brands.
(b) Explain the stages in the adoption process.
Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n
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Market growth is the measured potential for a product type to attract more consumers spending.
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Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
Considering the concept of product life cycle, where would you put video games in their life cycle
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Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co
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