Explain the stage involved in the product life cycle concept, Marketing Management

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QUESTION 1

(a) Explain the stages involved in the Product Life Cycle concept and their relevance in marketing decision making. You may use any product/service as an example to support your answer

(b) "The marketing of services presents several challenges to the service provider." Outline an extended marketing mix (7Ps) with a description of each element in relation to services

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