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Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective,
a) Describe which approach you would choose if you were manager of a tourism organisation. Justify your answer.b) Explain the societal marketing concept. c) Describe the importance of selecting an appropriate marketing mix for an organisation.
explain the various approaches that are followed by FMCG companies in test marketing
Q. Nature of Target Market. a) Size of market Small- Personal Selling Large- Advertising b) Location as well as Concentration of Customer. Concentration of the Cust
Requirements for the effective segmentation: 1. Accessibility: the segment should be accessible, or otherwise no in roads can be made. A large part of the North - East
What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas
what is being marketed and also give a example
what are the identifying the major channel alternatives ?
explain the various approaches that are followed by fmcg companies in test marketing
Q. Give main decision areas in packaging? O R P ackaging & labeling is an important part of product management? How? O R Show th e main decision
Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
USES OF 7PS IN INDUSTRIES
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