Explain the societal marketing concept, Marketing Management

Assignment Help:

Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective,

a) Describe which approach you would choose if you were manager of a tourism organisation. Justify your answer.
b) Explain the societal marketing concept.
c) Describe the importance of selecting an appropriate marketing mix for an organisation.


Related Discussions:- Explain the societal marketing concept

Why is ensuring important for marketers, Why is ensuring important for mark...

Why is ensuring important for marketers? Ensuring the important for marketers in marketing : Marketers require ensuring that when adding benefits to a product, the cost

Difference between business and systems integration, 1. Offer an example, r...

1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam

What is mass marketing, What is Mass Marketing? Mass Marketing: I...

What is Mass Marketing? Mass Marketing: Into mass marketing consumers are impossible to differentiate and all are within one segment seller engages into mass production,

Various stages in the pricing of menus, Question 1: What is the Food Pr...

Question 1: What is the Food Production Cycle? Explain in detail the process of production, sales and service with regard to supervision, quality and control procedures. Qu

Quality assurance in packaging and manufacturing goods, how to maintain qua...

how to maintain quality assurance in management? whose procedures of manufacturing for goods in Pharmaceutical companies. please discuss in easy words?

Explain the elements proposed by the framework, Question: (a) Discuss h...

Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut

What is the holistic marketing concept, What is the holistic marketing conc...

What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic

Pricing and factors influencing pricing, Q. Describe briefly the concept of...

Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.:   Price is all around us. We pay rent for our apartment, tuition for our, railways, ed

Types of psychographic segmentation, Question 1: Describe the evolution...

Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'

What are the different types of advertisement, What are the different types...

What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd