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Problem 1
If public relations practitioners are considering establishing a Web presence for themselves as well as their clients, explain some major questions that should be answered.
Problem 2
(a) Explain the role of media which public relations practitioners need to understand?
(b) Why are targeting magazines and newspapers in a public relations campaign still worthwhile?
Problem 3
Your company has a limited budget to prepare excitement about its new, potentially-breakthrough product. The boss wants to advertise. What do you suggest?
Title approach: Sometimes you may go to a library to get a document whose title you know. If the books in the library are arranged by title, it will meet your requirement. But
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The most important test of a new organization comes when it is hit by a major catastrophe. It is required to manage such emergencies intelligently and forthrightly with the news me
five to make a displeased student to patonise a school canteen
Card Services Eminent librarians like Charles Jewett, Albert Blor, Henry Stevens, F. Max Mueller, W.C.Lane, Melvil Dewey and several others advocated centralised cataloguing
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Branding started because companies wanted their services and products to be distinguishable from the generic dross of others and prepare an asset for the company. This is still the
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