Explain the role of media, Other Management

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Problem 1

If public relations practitioners are considering establishing a Web presence for themselves as well as their clients, explain some major questions that should be answered.

Problem 2

(a) Explain the role of media which public relations practitioners need to understand?

(b) Why are targeting magazines and newspapers in a public relations campaign still worthwhile?

Problem 3

Your company has a limited budget to prepare excitement about its new, potentially-breakthrough product. The boss wants to advertise. What do you suggest?


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