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Question:
(a) Explain the purpose of internal marketing.
(b) Identify the three levels organizational culture and discuss the importance organizational culture for successful marketing communications.
(c) (i) Explain the term ‘strategic credibility'.
(ii) Describe briefly the elements of strategic credibility.
(d) Explain how the functional capabilities of an organization impact upon an organization marketing communications.
marketing impact of well designed service guarantee
What are the complexity of the communications Exchanges which organisations enter into require the formation of relationships, though tenuous or strong. Andersson (1992) looks
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
USES OF 7PS IN INDUSTRIES
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
how should we put all indian factors in a ppt
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
Contents of marketing plans or structure of marketing plans 1. Executive summary and table of contents: the marketing plans should open with a brief summary of the plan
Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.
Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep
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