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Explain the product life cycle?
Product Life Cycle (PLC):
PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The product consist of a ‘birth and a death’, where its introduction and decline. The period of intervening is characterized by development and maturity. Four stages are there in this life cycle which is introduction, growth as well as maturity and decline.
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
impact of having inadequate system design in the lead time and engineering cost
The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a bre
(3x^2 y)^3 over 9x^2 .....I got 27x^6 y^3 over 9x^2 is there anymore simplifying to be done
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
various approches of test marketing in FMCG
a marketing plan is as good as its implementation discuss
How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th
Good Day, is there a possibility to buy full essay on digital marketing at workplace for 3000 words? Thank you in advance. Dorota
Explain the term- fast-moving consumer goods Marketing communications which are undertaken by organisations within these systems can be regarded as a series of communication ep
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