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Q: Explain the process of consumer buying behaviour?
Ans : The buyer decision process comprises the following steps:
1. Need recognition
2. Look for information on products that could satisfy the needs of the buyer
3. Alternative selection
4. Decision-making on purchasing the product
5. Post-purchase behaviour
Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with
what will be the scope for the above study for imc in b2b market domain and SWOT analysis,future growth and prospects of the study
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how do beliefs and attitudes influence consumer behavior
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How is Markov process applied in brand switching
Procedure to obtain Export Licence : An application for grant of export licence in respect of items mentioned in the EXIM policy may be made in the prescribed form to the Director
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