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Explain the problem of industrial marketing in India.
Problem of Industrial Marketing in India:
Industrial market comprises all individuals and organisations which acquire goods and services within the production of other products and services which are sold, supplied or rented to others. In India, the main industries making up the industrial market are public utilities, forestry, agriculture, transportation, fisheries, insurance, manufacturing, mining, construction, communication, banking, finance, computer hardware, services and automobiles.
This type of risk arise from changes in environmental regulations, zoning requirements , fees, licenses and most frequently taxes. (a) Political risk (b) Domestic risk (c) Internat
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