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Question 1 Explain the concept of Service mapping with example
Question 2 Write a short notes on-
Question 3 Explain the concept of Service Blueprinting with an example
Question 4 Explain the positioning strategies of services
Question 5 Discuss about the marketing of services in Banking sector, Airline industry, and Hospitality sector
Question 6 Write a short notes on
A. Service Delivery Process B. service Design
Paradise land management case study
Q. How clear are indications of quality? The amount of effort a consumer puts into searching depends on a number of factors such as the market (how numerous competitors are t
How student strike effect on Quebec? How student strike effect on other province of Canada? Which people are involved in it? (Students and people who want Quebec different from Can
Resources: Marketing Research Process Chart and Issues Addressed at Initial Research Meeting (Table) on p. 99 in Sports Marketing: A Strategic Perspective Write a 350-
Q: How Post Purchase behaviour of a consumer can be explained? Ans: Post-purchase behaviour engages all the consumers' activities and the experiences that follow the purchase.
Export Declaration : 'Every exporter must make a true declaration in the prescribed form. The declaration is mandatory and includes: i) The full export value of the goods; or
What are the benefits of using projective techniques in comparison to focus groups and in-depth interviews? Answer Projective techniques have a major benefit over focus gro
Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research
In 2009, Research New Zealand conducted a survey on small businesses in New Zealand. Small businesses were defined as enterprises with 19 or fewer employees. 501 small business
Question: The design of a specific marketing research methodology depends on the objective of the research being undertaken. Bearing this in mind and using examples to illustra
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