Explain the positioning strategies of services, Marketing Research

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Question 1 Explain the concept of Service mapping with example

Question 2 Write a short notes on-

Factors that influence customer expectations
Pricing strategies followed in service organizations based on customer perceptions

Question 3 Explain the concept of Service Blueprinting with an example

Question 4 Explain the positioning strategies of services

Question 5 Discuss about the marketing of services in Banking sector, Airline industry, and Hospitality sector

Question 6 Write a short notes on

A. Service Delivery Process
B. service Design

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