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Problem
(a) Why it is difficult to perform IP trace-back.
(b) (i) Explain the packet marking approach to IP trace-back.
(ii) What is the basic problem with this approach?
(iii) How will the problem be addressed?
(c) The iTrace method is another approach for doing IP trace-back. Show the drawbacks of this approach.
Explain about the focus of societal marketing concept. Societal Marketing Concept: Focus: The focus of the firm follow societal marketing idea is to prevent many social
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Products and Services Marketing Offers-Services, Products and Experiences Companies introduce needs by putting forth a value proposition, a set of benefits that the
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
Features of advertising 1. It is mass communication process every piece of advertising gurantees satisfactionof human wants and wnts them from needs and desires advertisers
do you think paradigm shifts having taken place in marketing?
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
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