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Problem
(a) Why it is difficult to perform IP trace-back.
(b) (i) Explain the packet marking approach to IP trace-back.
(ii) What is the basic problem with this approach?
(iii) How will the problem be addressed?
(c) The iTrace method is another approach for doing IP trace-back. Show the drawbacks of this approach.
Question 1: Describe the evolution of malls and specialty stores Detail explanation on ‘Evolution of Malls'. Detail explanation on ‘Speciality Stores and Malls'
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
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In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now
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Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
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