Explain the objectives of marketing research, Marketing Management

Assignment Help:

Explain the objectives of marketing research.

Marketing research is usually conducted to achieve the following objectives:

a) To identify the psychographics and demographics of customer

b) To distinguish the impact of promotional attempts

c) To identify customer reaction to a new product

d) For forecasting sale

e) For anticipating competitive moves

f) To search ’what went wrong.


Related Discussions:- Explain the objectives of marketing research

Differentiates marketing research and information system, What are the diff...

What are the differences between Marketing Research and Marketing Information System? Basics points of differentiates in between Marketing Research and Marketing Information Sy

Determine the elements of the marketing mix, Determine the elements of the ...

Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe

State the methods of price fixation, State the Methods of price fixation ...

State the Methods of price fixation Methods of fixing price can be broadly divided into the subsequent categories. 1. Cost based pricing 2. Competition based pricing 3

What are perceptions of public about public relations, What are the percept...

What are the perceptions of the public about public relations? People frequently have the perception of public relations like a group of people who spin the whole thing. Spin c

What is life style in the consumer behaviour, What is life style in the con...

What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,

Market targeting, Market targeting: market segmentation reveals the firm's...

Market targeting: market segmentation reveals the firm's market segment opportunities. The firm now has to evaluate the various segments and decide how many and which ones to targ

APPROACHES , VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST...

VARIOUS APPROACHES THAT ARE FOLLOWED BY FMCG COMPANIES IN TEST MARKETING

Business buying behaviour, Who are the participants of business buying proc...

Who are the participants of business buying process,under any Organization?

Factors contributing to new product development, Factors contributing to ne...

Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the

Determine the cost based pricing, Determine the Cost Based Pricing Unde...

Determine the Cost Based Pricing Under this method, price of product is fixed by adding the amount of desired profit margin to the cost of product. If a specific soap costs the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd