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Explain the objectives of marketing research.
Marketing research is usually conducted to achieve the following objectives:
a) To identify the psychographics and demographics of customer
b) To distinguish the impact of promotional attempts
c) To identify customer reaction to a new product
d) For forecasting sale
e) For anticipating competitive moves
f) To search ’what went wrong.
Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.
Explain about piecemeal modernization in the line modernization. Piecemeal modernization is less of a drain upon the company’s cash flow. A main disadvantage of Piecemeal Moder
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
What do you mean by business to consumer in e-commerce? B2C stands for Business to Consumer ; it is a type of e-commerce. It is where the consumer accesses the system of t
Are multimedia contents not significant to e-business applications? Multimedia contents significancy to e-business applications: Rather Multimedia contents are most signifi
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
Jack is deciding how to spend the $6 budget he has allocated for today's telephone calls. There are only two people he intends to call: his girlfriend Jill, and his old high scho
LEADERSHIP STYLES OF BILL GATES AND STEVE JOBS
Explain the elements and factorsof market communication when considering the elements and factors which contribute to marketing communications, it is significant to account for
the rise of personal computers in the mid 1980s spurred interest in computer games
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