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Explain the objectives of marketing research.
Marketing research is usually conducted to achieve the following objectives:
a) To identify the psychographics and demographics of customer
b) To distinguish the impact of promotional attempts
c) To identify customer reaction to a new product
d) For forecasting sale
e) For anticipating competitive moves
f) To search ’what went wrong.
how do shoppers stop develop its demand forecasting
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
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How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
What are the roles of geographically concentrated buyers in business market and the consumer market? Geographically Concentrated Buyers: Many of the business concerns th
what are the factor that should be considered while setting pricing policyn..
Problem 1: Describe how services emerged in industrialisation and post industrialisation periods. Detail explanation on Growth of the Service Sector and Service Industrie
difference between heavy lift surcharge and long lift surcharge
"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."
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