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Explain the objectives of marketing research.
Marketing research is usually conducted to achieve the following objectives:
a) To identify the psychographics and demographics of customer
b) To distinguish the impact of promotional attempts
c) To identify customer reaction to a new product
d) For forecasting sale
e) For anticipating competitive moves
f) To search ’what went wrong.
What is the role of following in personal selling process? Follow up: Sales executives must follow up the order produced. It will assist the company to know the customer
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
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The Fabrication & Baking Industries Ltd (The FBI ) The FBI is a specialty manufacturer of fabricated, baked enamel components for the mining industry, located in Newcastle. Larg
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Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
what are the types of line streching? give its examples
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Function of the physical supply: The second group of the marketing process is the physical supply. These are the functions that are related with creation of place and time u
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