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Explain the objectives of marketing research.
Marketing research is usually conducted to achieve the following objectives:
a) To identify the psychographics and demographics of customer
b) To distinguish the impact of promotional attempts
c) To identify customer reaction to a new product
d) For forecasting sale
e) For anticipating competitive moves
f) To search ’what went wrong.
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
Discuss how the management accountant can help non-accounting managers to make better decision. Requirement: 1) Have to use proper language. 2) Research has to done via
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Explain the product life cycle? Product Life Cycle (PLC): PLC is based upon the premise which a new product enters a life cycle once this is launched into the market. The
whom do you think Rajender will eat with? why?
What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su
all triangles have right angles. is that right?
Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
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