Explain the nature of consumer behaviour, Marketing Research

Assignment Help:

Q. Explain the Nature of consumer behaviour?

Consumer behaviour is dynamic

The perceptions, feelings, thinking and actions of the customer and the society at large keep changing frequently. For instance number of working women is on rise and this has changed the concept of shopping. The self-motivated nature of the consumer behaviour offers challenges to marketers and the task of creating marketing strategies becomes complex and exciting. Strategies that work today mayn't work tomorrow. Strategies accept in one market mayn't work in another. The product life cycle are appropriate shorter and create additional pressures on marketers to bring innovative products as well as concepts. The concept 'value' changes from time to time. Mahindra and Mahindra had to come out with 'Scorpio' along with launch of 'Bolero

Consumer behaviour involves interactions:

Consumer behaviour engages interactions among people's feelings, thinking and actions and the environment. This forces marketers to comprehend

  • What signify to customers and Products and services
  • What influences purchase, shopping and consumption
  • What consumers need to do to purchase as well as consume products and services.

Consumer behaviour involves exchange:

Consumer behaviour involves exchanges among human beings. People give up somewhat of value to others and receive something in return. Much of consumer performance involves people giving up money to obtain product and services that are exchanges consumers as well as sellers. The role of marketing in society is to assist create exchange by formulating and implementing marketing strategies.


Related Discussions:- Explain the nature of consumer behaviour

Explain your human resource planning approach, Question: You are appoin...

Question: You are appointed as the Group Marketing Director of a renowned hotel group. Your task is to develop a business plan to attract sales and achieve an occupancy rate of

Introduction-management of exchange risks, INTRODUCTION : You have learnt ...

INTRODUCTION : You have learnt about export credit insurance in Unit 9. As you know, export business involves exchange of currency of one country for that of another country. This

Interviewer bias, This error occurs on account of interview influence in co...

This error occurs on account of interview influence in conducting an interview or wrong recording by him. By putting emphasis on a certain word or phrase in a questionnaire intervi

Specific voyage policy, Specific Voyage Policy : A Voyage Policy covers th...

Specific Voyage Policy : A Voyage Policy covers the risks that may arise during a journey from specific place to another. The terms and conditions of the insurance are set out in

Advertising and marketing mix: product, Product, Price, Promotion, and Plac...

Product, Price, Promotion, and Placement - Advertising and the Marketing Mix: Product, Price, Promotion, and Placement Advertising campaigns and how they are integrated with

Sources of information- exports, SOURCES OF INFORMATION : An exporter woul...

SOURCES OF INFORMATION : An exporter would like to know about the market conditions and business practices in foreign countries. Let us study some major sources of information whi

Describe important characteristics of culture, Q. Describe important charac...

Q. Describe important characteristics of Culture? (1) Culture is comprehensive . This signifies that all parts must fit together in some logical fashion. For instance bowing a

Explain about the internal consistency reliability, Explain about the Inter...

Explain about the Internal consistency reliability Internal consistency reliability is used to assess the reliability of a summated scale where several items are summated to fo

Basic principles of ecgc operation, BASIC PRINCIPLES OF ECGC OPERATION : T...

BASIC PRINCIPLES OF ECGC OPERATION : There are two basic principles on which ECGC works: i) Spread of risks: An exporter is required to insure all the shipments that may be m

Conclusive research, This enable the decision maker to select the most app...

This enable the decision maker to select the most appropriate course of action. This needs more care and efforts. If validates or verifies the expected outcomes of each hyp

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd