Explain the nature of consumer behaviour, Marketing Research

Assignment Help:

Q. Explain the Nature of consumer behaviour?

Consumer behaviour is dynamic

The perceptions, feelings, thinking and actions of the customer and the society at large keep changing frequently. For instance number of working women is on rise and this has changed the concept of shopping. The self-motivated nature of the consumer behaviour offers challenges to marketers and the task of creating marketing strategies becomes complex and exciting. Strategies that work today mayn't work tomorrow. Strategies accept in one market mayn't work in another. The product life cycle are appropriate shorter and create additional pressures on marketers to bring innovative products as well as concepts. The concept 'value' changes from time to time. Mahindra and Mahindra had to come out with 'Scorpio' along with launch of 'Bolero

Consumer behaviour involves interactions:

Consumer behaviour engages interactions among people's feelings, thinking and actions and the environment. This forces marketers to comprehend

  • What signify to customers and Products and services
  • What influences purchase, shopping and consumption
  • What consumers need to do to purchase as well as consume products and services.

Consumer behaviour involves exchange:

Consumer behaviour involves exchanges among human beings. People give up somewhat of value to others and receive something in return. Much of consumer performance involves people giving up money to obtain product and services that are exchanges consumers as well as sellers. The role of marketing in society is to assist create exchange by formulating and implementing marketing strategies.


Related Discussions:- Explain the nature of consumer behaviour

Income-tax exemption, Income-Tax Exemption: In order to promote exports, t...

Income-Tax Exemption: In order to promote exports, tax incentives are granted under the Income-Tax Act. The major incentives are : 1) All export profits derived from export of

Elucidate the different types of exploratory research design, Elucidate the...

Elucidate the different types of exploratory research designs. Answer Exploratory research design includes many qualitative data collection techniques like in-depth interv

Statement of the problem in a general way, Statement of the Problem in a Ge...

Statement of the Problem in a General Way: First of all the problem should be stated in abroad general way keeping in view either some practical concern or some scientific or intel

Frame error, The sampling frame is the list of all units comprising the pop...

The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to

GE MATRIX FOR AUTO MOBILE INDUSTRIES, SIR IN MY BUSINESS PROJECT WE HAVE NE...

SIR IN MY BUSINESS PROJECT WE HAVE NEED TO WEATHER ON WHICH WAY WE ABLE TO DEVELOP THE GE MATRIX FOR ANY AUTO MOBILE INDUSTRIES?

Permitted currencies, Permitted Currencies : The payment in foreign trade ...

Permitted Currencies : The payment in foreign trade may be receptor made in a foreign currency which is freely convertible. A freely convertible currency; IS permitted by the rule

Stages in organisational buying, Q. Areas of operation in industrial buying...

Q. Areas of operation in industrial buying? The initiation stage: This is a phase in which a problem or a need is recognised by the organisation. For instance as a result of

Meaning and nature of exchange rates , MEANING AND NATURE OF EXCHANGE RATES...

MEANING AND NATURE OF EXCHANGE RATES : During the Great Depression of the 1930s, almost all countries found it difficult to increase their exports. Many of them decided to resort

International marketing logistic, difference between heavy lift and long li...

difference between heavy lift and long lift surcharge?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd