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Q. Explain the Nature of consumer behaviour?
Consumer behaviour is dynamic
The perceptions, feelings, thinking and actions of the customer and the society at large keep changing frequently. For instance number of working women is on rise and this has changed the concept of shopping. The self-motivated nature of the consumer behaviour offers challenges to marketers and the task of creating marketing strategies becomes complex and exciting. Strategies that work today mayn't work tomorrow. Strategies accept in one market mayn't work in another. The product life cycle are appropriate shorter and create additional pressures on marketers to bring innovative products as well as concepts. The concept 'value' changes from time to time. Mahindra and Mahindra had to come out with 'Scorpio' along with launch of 'Bolero
Consumer behaviour involves interactions:
Consumer behaviour engages interactions among people's feelings, thinking and actions and the environment. This forces marketers to comprehend
Consumer behaviour involves exchange:
Consumer behaviour involves exchanges among human beings. People give up somewhat of value to others and receive something in return. Much of consumer performance involves people giving up money to obtain product and services that are exchanges consumers as well as sellers. The role of marketing in society is to assist create exchange by formulating and implementing marketing strategies.
Government publishes administrative reports of various departments reports of commissions and committees India A Reference Annual etc, The sources of locating government publica
Marketing research: Meaning & definition for the research: research in the common parlance refers to the research for knowledge. One can also define research as a scientific
Key concept behind marketing research?
Q. Explain different market segments in given problem? You should identify two competing products or services that aim at different market segments. Ideally one of these should
Open Policy : Also known as Floating Policy, it has much in a common with the Open Cover. This policy benefits clients with substantial turnover and a large number of despatches
how do beliefs and attitudes influence consumer behavior
What are responses of researcher When responses are missing or inappropriate, researcher has three choices: (a) Researcher can sometimes detect proper answer by reviewing t
Q: How family life cycle as well as family decision making can influence consumer behaviour? Ans: Families and Family Decision Making The Family Life Cycle- Individuals
Factors Affecting Choice of Observation:
Exchange Control: Exchange control means official intervention with the foreign exchange of a country. It is a system of rationing foreign exchange among competing demands for it,
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