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Q. Explain the Nature of consumer behaviour?
Consumer behaviour is dynamic
The perceptions, feelings, thinking and actions of the customer and the society at large keep changing frequently. For instance number of working women is on rise and this has changed the concept of shopping. The self-motivated nature of the consumer behaviour offers challenges to marketers and the task of creating marketing strategies becomes complex and exciting. Strategies that work today mayn't work tomorrow. Strategies accept in one market mayn't work in another. The product life cycle are appropriate shorter and create additional pressures on marketers to bring innovative products as well as concepts. The concept 'value' changes from time to time. Mahindra and Mahindra had to come out with 'Scorpio' along with launch of 'Bolero
Consumer behaviour involves interactions:
Consumer behaviour engages interactions among people's feelings, thinking and actions and the environment. This forces marketers to comprehend
Consumer behaviour involves exchange:
Consumer behaviour involves exchanges among human beings. People give up somewhat of value to others and receive something in return. Much of consumer performance involves people giving up money to obtain product and services that are exchanges consumers as well as sellers. The role of marketing in society is to assist create exchange by formulating and implementing marketing strategies.
Excise Rebate Policy : The scheme under which the Central Excise exemption or refund is provided is popularly known as Rebate of Central Excise. This scheme operates under Section
Purpose of Review The reasons for review of related literature are: 1.To gain a background knowledge of the research topic. 2. To identify the concepts relating to it pote
OBJECTIVES After studying this unit, you should be able to : 1. Explain the need for procedural formalities of export incentives 2. Describe the process of claiming dut
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Extraneous Perils : These are the incidental perils to which the cargo is exposed. These are caused mainly on account of the faults in loading, keeping, carrying and unloading of
mention and explain five measures that will make a displeased customer patronize the school canteen
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Whom do members of a sales force typically represent?
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