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Question :
(a) Differentiate between the terms "efficiency and "effectiveness" within the management context.
(b) Identify and clearly explain the four most common challenges of global competition that effective managers need to work around.
(c) Discuss the various functions which constitute the process of management.
(d) Using a relevant example, explain the key situational factors determining the leader's effectiveness.
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
Q. Explain Remedy Under Consumer Protection Act? Remedy Under Consumer Protection Act, 1986: A consumer record consumer association central government or state government can
The US government decides to subsidize solar panels. For each unit sold, the government pays $T to the buyer. Using a graph, show how this subsidy affects i) consumer surplus, I
Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
Give the example of Marketing Communications Mix For instance, there has been a dramatic rise in the use of direct-response media as direct marketing becomes adopted as part o
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