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Question 1:
(a) Microsoft Dynamics CRM system can be used to meet the needs of Customer Support and Product Support department. Explain the main modules in the Service section of the CRM.
(b) Explain the Microsoft Dynamics CRM case resolution process.
(c) List down the features available in the Appointment-based Service Scheduling of the CRM
Question 2:
(a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organizations.
(b) To achieve CRM strategy goals, Information Technologies are used to better analyze information about customers and prospects.
Illustrate the critical information that can be derived from a CRM system.
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
i) The monthly (or whatever period the futures contract is specified in) listed price of each of the four contracts for a period of 12 months. ii) The monthly spot prices for e
Explain the six key criteria for strategy selection by providing appropriateexamples
Question 1: You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes: a. an evaluation of its cu
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
x + 3y + z = 10 2x + y - z = 1 3x - 2y - 8z = -3
case study questions to be answered.
factors affecting the product life cycle
Question 1: (a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CR
Types of Marketing Information System: the information needs of the marketing job are large and diverse. It is not easy to classify that information into a few types: 1. Class
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