Explain the marketing communications mix, Marketing Management

Assignment Help:

Explain the Marketing Communications Mix

Marketing communications mix comprises a set of tools (disciplines) which can be used in various combinations and different degrees of intensity in order to communicate with a target audience. Additionally, there are the media, or means by which marketing communications messages are conveyed. Tools and media must not be confused, as they have different characteristics and seek to achieve different goals.

 


Related Discussions:- Explain the marketing communications mix

Product life cycle, considering the concept of product life cycle where wou...

considering the concept of product life cycle where would you put video games in their life cycle

How is selling of products performed on web marketing, How is selling of pr...

How is selling of products performed on Web Marketing? An organization sell their products straight to consumer, employ trading networks or auction sites to arrive at new custo

Describe the dimensions of service quality, Question: As the marketing ...

Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di

What are the several types of promotional schemes, What are the several typ...

What are the several types of promotional schemes? Different types of promotional schemes are distributed within the following manner as given here: a) Consumer-promotion to

What are the objectives of public relations, What are the objectives of Pub...

What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid

The future of sevices marketing, understand the prospects for growth in glo...

understand the prospects for growth in global services

Marketing and customer value, MARKETING AND CUSTOMER VALUE Creating and...

MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra

Wants, Wants, needs and demands Needs: Human needs are the most fun...

Wants, needs and demands Needs: Human needs are the most fundamental concept underlying marketing.  A human need is a state of felt deficiency. 1). Humans have many comp

Marketing management., whatis test marketing?Explain the various approaches...

whatis test marketing?Explain the various approaches that are followed by FMCG companies in test marketing

Introduction to marketing management, Marketing management: Meaning an...

Marketing management: Meaning and definition: marketing management is a compound word "marketing plus management'. Marketing is the total system of the business activities wh

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd