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A company's sales potential would be equal to market potential when which situations exists?
a. Industry marketing expenditures approach infinity for a given marketing environment.
b. The market is nonexpendable.
c. The company gets 100 percent share of the market.
d. The marketing expenditure of the company is reduced to zero
Explain Theory 'Y'. This theory is place forward by Douglas McGregor. It is based upon the management thinking containing certain assumptions regarding human nature and human b
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