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A company's sales potential would be equal to market potential when which situations exists?
a. Industry marketing expenditures approach infinity for a given marketing environment.
b. The market is nonexpendable.
c. The company gets 100 percent share of the market.
d. The marketing expenditure of the company is reduced to zero
Ok need a little help in arranging these in the right order 1-5 Select measures and targets Set strategic goals Hold operational reviews Implement single-use plan Define scenarios
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