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A company's sales potential would be equal to market potential when which situations exists?
a. Industry marketing expenditures approach infinity for a given marketing environment.
b. The market is nonexpendable.
c. The company gets 100 percent share of the market.
d. The marketing expenditure of the company is reduced to zero
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What is the market share, sales levels and profit for the last 5 years for Subway Restaurant and Chick-Fil-A restaurant?
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