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A company's sales potential would be equal to market potential when which situations exists?
a. Industry marketing expenditures approach infinity for a given marketing environment.
b. The market is nonexpendable.
c. The company gets 100 percent share of the market.
d. The marketing expenditure of the company is reduced to zero
Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science? a. Marketing is about advertising.
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Which of the following industries is most likely to use database marketing? a. A supermarket chain b. A school system c. A local restaurant d. A p
Master Production Scheduling
Determine whether ability or motivation is more important in selecting the right person for the right job. Explain your rationale.
What do you understand by “line balancing”? What happens if balance doesn’t exist?
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