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A company's sales potential would be equal to market potential when which situations exists?
a. Industry marketing expenditures approach infinity for a given marketing environment.
b. The market is nonexpendable.
c. The company gets 100 percent share of the market.
d. The marketing expenditure of the company is reduced to zero
Failure to anticipate and mitigate circumstances that might impede the success of change initiatives is why so many initiatives fail. From a business managers perspective, what doe
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