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Enumerate the major segmentation variables and provide real-life examples of segmentation done by firms for their products/services.
Which of the following competitive position of a firm is not as per ADL Matrix? (a) Dominant (b) Favourable (c) Difficult (d) Tenable
Apply a proces smodel to a services industry process that experiences problems with either internal or external customers. Discuss all elements
Suzy, a bartender, can serve drinks at the average rate of one every 35 sec. During a hot evening recently, the bar was particularly busy and every 45 sec someone was at the bar as
Charles Lackey operates a bakery in Idaho Falls, Idaho. Because of its excellent product and excellent location, demand has increased by 25% in the last year. On far too many occas
You have been working for some time at Unique Shoes, a local shoe store that specializes in unusual shoe designs and custom fitting. Currently, customers come to the store to selec
Who was the founder of Scientific Management? Ans: The founder of Scientific Management is F.W. Taylor.
Advantages of Work Measurement: 1. It serves as a basis for methods analysis by comparing the efficiency of alternative work method. Other conditions beings t
Why is it important to develop their products/services marketing plan in writing?
How is production levelling related to 5S and Value Stream Mapping?
What is the impact of losses in the process in Inspection and Final Test?
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