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(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV.
To explain the process, use the example of one of the subsequent events:
(i) A fire outbreak at the Port Louis Central Market, or (ii) A bus accident involving the death of various passengers at La Vigie, or (iii) Food poisoning in a Primary School.
Outline possible interview questions for three categories of sources you will encounter on location. List questions for each category. Mention one problem you can encounter with any one of the sources above.
(b) How does producing a documentary differ from producing a news item?
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The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
Screen the communication objective of your campaign
Q. What is media planning and Strategy. How you will evaluate the broadcast, print & support media. Answer: Introduction:- Media plan make a decisions how advertising time an
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
consumer mind is a black box
Brand policies and strategies: Other brand policies and strategies are: 1. Multiple brand policy: under this policy, the manufacturer uses different brands for his
Question 1: You are a marketing assistant for a manufacturer of a branded range of household cleaning products: (a) Describe key factors that could be taken into account wh
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