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(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV.
To explain the process, use the example of one of the subsequent events:
(i) A fire outbreak at the Port Louis Central Market, or (ii) A bus accident involving the death of various passengers at La Vigie, or (iii) Food poisoning in a Primary School.
Outline possible interview questions for three categories of sources you will encounter on location. List questions for each category. Mention one problem you can encounter with any one of the sources above.
(b) How does producing a documentary differ from producing a news item?
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
Consumer mind a black box-discus..?
Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w
What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
typesa of branding like producer''s name,picture-figure,name of product,colour
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