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Problem 1
(a) Illustrate on the 3 main stages of the development of PR in the U.S?
(b) Describe the main transformations that PR has undergone since its inception?
Problem 2
Critically illustrate on the concept of ‘ethics' in public relations.
Problem 3
Explain the main research steps to be undertaken by a PR professional to understand public opinion?
Problem 4
(a) Explain the main factors motivating sponsorship in PR.
(b) Explain the main spheres of sponsorship in PR.
Problem 5
(a) Explain the different types of releases characterising news release in the field of publicity?
(b) Explain the main guidelines to be considered when PR practitioners are faced with working with journalists?
Problem 6
Critically explain the essential steps to be taken into account by job-hunting strategies in embracing PR as a career?
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