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Question 1:
The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forthrightly with the news media, the community and employees at large. With this in mind explain the key factors to successful crisis management.
Question 2:
(a) Show the various issues that make an effective news release. (b) What are the required considerations when planning a press event?
Question 3:
Enhancing credibility and winning trust must be the primary employee communications objectives nowadays. What elements would you consider in coming up with an employee strategic communication program and enumerate on the tactics that you will employ to enhance communication with this public?
Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp
Q. Objective and Task Method? This scheme considers advertising as an investment and a mean to achieve long-term business objectives. Krick Patrick has defined objectives as we
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
Define the international developments in human resource environment structure. International developments: Global Competition: Companies competing upon global basis
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
Explain in role of managers in marketing communication Managers are now required not only to find new ways to communicate but also to do so on reduced budgets and they should a
Skimming Pricing This pricing strategy dictates that the price of an item will be introduced into a market must be as high as possible. Thus, it is identifying the segment of t
depict the concept of line stretching and the three uses for it?
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