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Question 1:
The most important test for any organization comes when it is hit by a major accident or disaster. It is required to manage such emergencies intelligently and forthrightly with the news media, the community and employees at large. With this in mind explain the key factors to successful crisis management.
Question 2:
(a) Show the various issues that make an effective news release. (b) What are the required considerations when planning a press event?
Question 3:
Enhancing credibility and winning trust must be the primary employee communications objectives nowadays. What elements would you consider in coming up with an employee strategic communication program and enumerate on the tactics that you will employ to enhance communication with this public?
Q. Effect on Standard of Living in aspect of advertising? Advertising has decrease the cost of distribution, production, promoted competition and thus resulted in price reducti
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
Explain the various approaches that are followed by FMCG Companies in test marketing.
State about the Demand - pricing decisions Demand also affects the price in a big way. When there is limited supply of a product and demand is high, people buy even if hig
Explain about the Sales Promotion Sales promotion comprises numerous marketing techniques which are often used tactically to provide added value to an offering, with aim of ac
Question : (a) Explian the basic model of consumer decision making. (b) Describe how the use of colour can be a powerful marketing tool. (c) When choosing a loyalty stra
Explain about the Middlemen Consideration If right kind of middlemen having necessary experience, contacts, financial strength and integrity are available, their use is pref
i need to make a assignment
taking an example of a new company, create a simple marketing system that helps to enhance the sales of your organisation.
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
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