1.1 Fast Fit Case Study Fast Fit Sporting Goods is a successful New England regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. They operate five (5) upscale retail stores in the New England market that offer a high level of customer attention, with a headquarters (HQ) is in Burlington, Massachusetts, and a single warehouse, distribution, and ecommerce fulfilment center in Haverhill, Massachusetts. Most of their products are purchased from two suppliers, Winter Gear Distributers outside of Providence, Rhode Island, and Boston Fitness Supplies in Marlboro, Massachusetts. Fast Fit has expanded successfully in the New England area over the past five years. However to expand nationally as a major retailer, they need to improve the scalability of their operations (stores and warehouses). A key part of their strategy is to leverage information systems to automate and improve operations, to strengthen management controls, and to enable significant growth while maintaining the "high touch" customer experience. Ecommerce Set of Case Study Questions 7. Describe three geographic locations from which customers can submit orders and any information technology components customers would need (on their end) to accomplish this ordering activity. 8. a) Describe the information technology components Fast Fit needs to interact with customers on the web. [Hint: Locate a detailed explanation of e-commerce system platforms in the course textbook and/or web search.] b) At what geographic location within Fast Fit would you place these information technology components and why? 9. Fast Fit is planning to invest significantly in its e-commerce platform to increase online ordering. Describe three technology features/capabilities that should be included in the platform and provide business justifications for each feature. 10. a) What does the Haverhill order fulfilment center do? b) Describe the information needed at the warehouse to provide fulfilment services. c) Describe the information created or changed/updated during the course of an e-commerce business transaction.