Question 1:

(a) In most business organisations, communication will flow:
1. Upwards
2. Downwards
3. Horizontally

Briefly describe each of the above communication flows.

(b) Effective communication must be capable of achieving feedback. Explain what is meant by the concept of feedback and illustrate this process with the help of relevant examples.

Question 2:

Communication is a fundamental activity in business.

(a) Explain why good communication is so important to business organisations.
(b) Distinguish between communication to an ‘internal' market and an ‘external' market.
(c) What are the different negotiation styles?

Question 3:

(a) Explain the importance of conducting business meetings.

(b) What are the different steps in conducting an effective meeting.

(c) Draft a format of an agenda for conducting a meeting, of your choice.

Question 4:

Explain the following communication terms:

(i) Non Verbal Communication
(ii) Active Listening
(iii) Self-Disclosure
(iv) Semantic differences
(v) Visual Aids

Question 5:

The following comment appeared in "Computer Today" magazine: "The ‘electronic office' has begun to wipe-out the good old business letter".

(a) Briefly explain how the ‘electronic office' has improved the business communication process.
(b) Illustrate how business letters should be laid out and identify their constituent parts.