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Question 1:
a) As an event organiser you need to target the right audience/visitor group. Taking a festival [local, regional or national] - explain the event and the ideal target group/s.
b) What media and communication strategy would you use to successfully contact and stimulate your target group/s.
Question 2:
The end of an event also needs professional management. As one of the deputy mangers of a conference centre, write a short report to your manger outlining the essential actives post event.
It is essential that you study the list below to ensure that you understand the terminology used in assignment and examination questions. The successful outcome of your assessment
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