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Question:
(a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples.
(b) As a senior bank executive, what actions would you take to encourage more customers to bank by phone, internet or ATM rather than visiting a bank ?
‘The theatre metaphor is a useful framework for describing and analyzing service performances'.
(a) Explain the elements proposed by the framework
(b) With reference to your experience with the health care sector choose one case you are aware of. For this particular case, discuss the various stages involved in the service provision process, indicating clearly the various elements as proposed by the theatre metaphor framework. Choose a case where there are at least five stages.
What are the objectives of Public Relations? Objectives of Public relations are as illustrated below: Public relations give a service for the company by helping to provid
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Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
case study questions to be answered.
What is the slope of a line that contains points (2,4) and (-2,-4) ?
What is the focus of marketing concept? Marketing Concept: Focus: The focus of the firm subsequent the marketing concept is on the improvement of those products or serv
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
What is the holistic marketing concept? The Holistic Marketing Concept: An entire set of forces which appeared in the final decade call for new business and marketing practic
ASSIGNMENT
prodact mix of lg company
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