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Explain the elements and factorsof market communication
when considering the elements and factors which contribute to marketing communications, it is significant to account for the context in which communications will contribute. For instance, falling sales often provoke a response by management to increase or change advertising. Perception of the brand by the target audience might be inaccurate or not what was intended, or a new product might be launched into a competitive market where particular positions have been adopted by competitors. These contexts comprise a set of specific circumstances in which a marketing communication episode might (will) occur. List of possible contexts is endless, and task facing marketing communications managers is to identify the key aspects of any situation and deliver promotional messages which complement the context. This allows audiences to interpret messages correctly and maintain a dialogue.
What are the wordings of S.J. Skinner about organizational buying behaviour? In words of S.J. Skinner as, “Organisational buying behaviour consider as the actions and decis
Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
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Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
As discussed in the video lectures for this module, the president plays many different roles: Chief of State; Chief Executive; Chief Diplomat; Commander-in-Chief; Chief Legislator.
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
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