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Explain the Discrepancy of Assortment and Sorting.
Discrepancy of Assortment and Sorting:
Channel intermediaries occur to adjust the discrepancy of assortment from the performance of the sorting process. Moreover increasing the efficiency of transactions, there intermediaries smooth the flow of goods and services through creating possession, time and place utilities. Such utilities enhance the potency of the consumer’s assortment. First aspect of this smoothing process requires which intermediaries engage within a sorting function.
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
(x+2)^2
various approaches followed by FMCG companies in test marketing
Q. Described briefly the steps in buying decision process. Ans.: The marketing scholars have developed a "stage model" of the buying process. The consumer passes via 5 stag
Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a
What are the disadvantages of licensing in marketing? The disadvantages of licensing are as given below: • Restricted form of participation certainly to length of agreement,
Explain about purchase and decision implementation in decision making process. Purchase and Decision Implementation: When the decision to buy has been made, the way of pu
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
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