Explain the different pricing methods, Marketing Management

Assignment Help:

Question:

With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasing power. Government has responded by setting up a Price Advisory Committee and it has also made an appeal to operators to consider revising their prices downwards to mitigate the impact of high prices on households.

In your capacity as Marketing Consultant, you have been invited by a group of fresh graduates to share your experience on pricing decisions.

Prior to your presentation, you have been asked by your Team Leader of the consulting firm, to forward to her, your discussion notes along the following lines:

a. List and explain the factors that influence price setting

b. Explain the different pricing methods

c. Give your views on the most appropriate pricing method(s) in the context as described above.


Related Discussions:- Explain the different pricing methods

Business process, marketing business process of automobiles company.

marketing business process of automobiles company.

Product/market expansion grid, Product/Market Expansion Grid Companies...

Product/Market Expansion Grid Companies should be looking to the future always. One useful device for recognizing growth opportunities for the future is the product/market exp

Describe influences on consumer behaviour, Question 1: (a) What are th...

Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl

Problem Sum, "For every 2 vans in a car-park,there were 9 cars.For every 1 ...

"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How

Enterprise factors affecting channel decisions, Company of the enterprise f...

Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,

Describe the phases in the evolution of retail market, Question 1 Descr...

Question 1 Describe the phases in the evolution of retail market 2 What are the tasks handled by a project manager to effectively manage a project 3 What are the relevant

How is market participation extended, How is market participation extended?...

How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.

How can the life of a product be conceptually analyses, Problem: After ...

Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H

Explain about the shopping goods, Explain about the Shopping Goods Thes...

Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good

Regarding assignment making, i submitted an assignment. that assignment is ...

i submitted an assignment. that assignment is accessible to your site . i confirmed it beforehand. but some mishappening is there. its not in record perhaps that i got an assignmen

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd