Explain the different pricing methods, Marketing Management

Assignment Help:

Question:

With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasing power. Government has responded by setting up a Price Advisory Committee and it has also made an appeal to operators to consider revising their prices downwards to mitigate the impact of high prices on households.

In your capacity as Marketing Consultant, you have been invited by a group of fresh graduates to share your experience on pricing decisions.

Prior to your presentation, you have been asked by your Team Leader of the consulting firm, to forward to her, your discussion notes along the following lines:

a. List and explain the factors that influence price setting

b. Explain the different pricing methods

c. Give your views on the most appropriate pricing method(s) in the context as described above.


Related Discussions:- Explain the different pricing methods

What media are availabe for advertisers, What media are availabe for advert...

What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos

Redesigning the remuneration and reward package, The company 2TW manufactur...

The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have

Scanning the demographic environment, Segmentation is an integral part of m...

Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de

Explain the role of direct marketing, Q. Explain the Role of direct marketi...

Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.

What is classical conditioning, Question: Classical conditioning theori...

Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co

How can marketing decision support system, What decisions do companies face...

What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?

Segmentation, identify and explain four common segmenting variables

identify and explain four common segmenting variables

Why are bases for segmentation essential, Why are bases for segmentation es...

Why are bases for segmentation essential? Bases for Segmentation: To develop a segmentation strategy the first step is to select the most appropriate bases on which to se

What is meant by knowledge management strategy, Question 1: (a) What is...

Question 1: (a) What is meant by knowledge management strategy? (b) Define the RICE model and explain how you would apply it in designing a knowledge management strategy for

Product mix, "A Product mix (also called product assortment) is the set of...

"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd