Explain the different pricing methods, Marketing Management

Assignment Help:

Question:

With the recent upsurge in inflation pressures, there has been growing concern expressed by consumer groups, unions and opinion leaders about the erosion purchasing power. Government has responded by setting up a Price Advisory Committee and it has also made an appeal to operators to consider revising their prices downwards to mitigate the impact of high prices on households.

In your capacity as Marketing Consultant, you have been invited by a group of fresh graduates to share your experience on pricing decisions.

Prior to your presentation, you have been asked by your Team Leader of the consulting firm, to forward to her, your discussion notes along the following lines:

a. List and explain the factors that influence price setting

b. Explain the different pricing methods

c. Give your views on the most appropriate pricing method(s) in the context as described above.


Related Discussions:- Explain the different pricing methods

Importance of place - marketing mix, Importance of Place Goods are prod...

Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e

Evaluate the customers buying decision process, Question 1: Select any ...

Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu

Selling, bwhaviour is like smoke sellers waste useful periods in studying b...

bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.

Explain about the push strategy in briefly, Explain about the push strategy...

Explain about the push strategy in briefly. A pushstrategy comprises convincing trade intermediary channel members to “ push ” the product during the distribution channels to t

What is cross-cultural consumer analysis, Question 1: (a) Discuss Freud...

Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc

Media cost, Media Cost: Advertiser must compare the cost of each media by ...

Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i

Task of management team responsible for marketing, Task of management team ...

Task of management team responsible for marketing communications Main task facing the management team responsible for marketing communications is to decide following: 1.  w

Influence of environment in marketing, Influence of environment: 1.   ...

Influence of environment: 1.       Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the

Term project components, The term project for MKT 5160 is the creation of a...

The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin

Algbra 2, If 3a-2b=8 and a+3b=7, what is the value of 4a+b?

If 3a-2b=8 and a+3b=7, what is the value of 4a+b?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd