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Q. Explain the different Objectives of the advertising?
Answer: Introduction of Objectives is those end points towards which every activity of an organisation is oriented. Without setting objectives it is extremely difficult to control and manage any activity. Setting the goal as well as objective is a starting point of management.
Meaning of objectives of advertising is communication job to be accomplished among a defined audience in a given period of time.
Definition:-
As-per to the R.S.Davar:-"Advertising intends at educating the customers supplementing the salesmen enabling the dealers to face the competition however above all it is a link between producer and consumer."
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
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Objectives of the sales promotion: the major objectives of the sales promotion are: 1. To increase buying response at the customers level, 2. To increase t
Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation. Analysis of recent historical
USES OF 7PS IN INDUSTRIES
What are Tools of Product Differentiation? Product Classification or Tools of Product Differentiation: As products have many tangible and intangible attributes so products s
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