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Question 1:
The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely adequate for service providers (Peattie and Moutinho, 2000). A more comprehensive approach which seriously touches the peculiarity aspect of services marketing is the SCEPTICAL analysis. Critically show each of these factors with respect to any service industry of your choice
Question 2:
A consumer's buying behaviour is influenced by a range of factors. Discuss this statement and support your answer with examples.
Question 3:
Write short notes on the following:
(a) The stages of the product life cycle (b) The characteristics of services marketing (c) Any four elements of the marketing mix
2(cosx+cos2x)+sin2x(1+cos2x)=2sinx
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
marketing is a science for the management of a value delivery system
Define international marketing and furnish its features.
International Bonds and Markets (a) Calculate both Macaulay and modified durations of the 8-year, 8.5% coupon bond given a flat yield curve a 10%.
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu
i want to know the type of distribution strategy that a company specialising in major appliance like refridgeration and washing machines can use?
what are ten important things needed for marketing to take place?
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