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QUESTION 1
(a) Explain the concept of synergy
(b) Using examples, discuss the main areas/sources of potential synergy when two companies merge
(c) What are the problems in assessing the potential for synergy from a merger?
QUESTION 2
Evaluate Ansoff's "Product /Market Matrix" as a framework for identifying alternative strategic directions for growth
Total Marks – 40 (Note: The information for this question is based on the material contained in Hopkins, Andrew (1999) Managing major hazards: the lessons of the Moura Mine Disast
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Reprography Service: We have already mentioned above that if the original document is not available, its photocopy is provided by a document delivery service. The introduction
QUESTION a) Mintzberg argues that the word "strategy" has been used implicitly in different ways and provides five definitions. Elaborate on these definitions of strategy b)
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