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Question 1:
(a). A big multinational company wishes to employ a PR manager for all its PR activities. What according to you would be the advantages and disadvantages of having its own PR department versus a consultancy firm?
(b). Advise management whether it would be cheaper to employ an in-house PR manager rather than appoint a consultancy firm.
Question 2:
(a) Define "news" and explain the concept of newsworthiness in the field of PR. (b) The government of Mauritius is introducing a new and modern system of transport for the general public i.e. the monorail.
Write a press release in around 200-250 words to be distributed to the press for this event. You may make your own assumptions. The release should be set out in the correct format.
Q. Working Capital Based on Operating Cycle? The concept of operating cycle, helps determining The time scale over which the current assets are maintained. The operating cycle
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Explain and compare forward vs. backward internalization. Forward internalization takes place when MNCs with intangible assets make FDI in order to use the assets on a larger sca
Monte-Carlo Simulation Let us, for a shortwhile, leave the illustration for determining the price and consider a simpler illustration for understanding the Monte-Carlo method
application of the operating cycle to a vegetable company
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You are given the following information for Clapton Guitars, Inc. Profit margin 6.3% Total Asset turnover 1.6 Total debt ratio 0.44 Payout ratio 35% Calculat
Define the in- order-driven according to trade intermediation. In- order-driven markets: In order-driven markets, buyers and sellers trade unswervingly without any intermedi
If the EPS is Rs.5, dividend pay-out ratio is 50%, cost of equity is 20% and growth rate in the ROI is 15%. What is the value of the stock as per Gordon's Dividend Equalisation Mod
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