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Question 1:
(a). A big multinational company wishes to employ a PR manager for all its PR activities. What according to you would be the advantages and disadvantages of having its own PR department versus a consultancy firm?
(b). Advise management whether it would be cheaper to employ an in-house PR manager rather than appoint a consultancy firm.
Question 2:
(a) Define "news" and explain the concept of newsworthiness in the field of PR. (b) The government of Mauritius is introducing a new and modern system of transport for the general public i.e. the monorail.
Write a press release in around 200-250 words to be distributed to the press for this event. You may make your own assumptions. The release should be set out in the correct format.
Write a report to the Board of Directors of Solvent Ltd to analyse the performance of companies X and Y and to give recommendation as which of those two investment opportunities is
I am facing some problems in my assignment of Liquidity Mix. Can anybody suggest me the proper explanation for it?
Q. Example on Bills of exchange? ARG Co will be apprehensive to protect the sterling value of its expected dollar receipt. The quoted forward rates demonstrate that the dollar
Q. What is risk adjusted discount rate? The risk adjusted discount rate includes two rates viz (i) Risk-free rate: - Risk free rate is the usual rate or the usual discount r
Examine the components of working capital & also explain the concepts of working capital.
At 31 July 2010 this instrument meets the definition of a derivative: Small or no initial investment. Its value is dependent on an underlying economic item; exchange ra
How are financial trades made on an organized exchange? Every exchange-listed security is traded at a precise location on the trading floor called the post. The trading is mana
Balance Sheets Peony Ltd. Aster Ltd. Assets: Cash $ 62,500 $ 25,000 Accounts receivable 187,500 200,000 Inventori
what is a perpetuity
The director of capital budgeting for a firm has recognized two mutually exclusive projects, A and B, with the following expected net cash flows:
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