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Question 1:
(a). A big multinational company wishes to employ a PR manager for all its PR activities. What according to you would be the advantages and disadvantages of having its own PR department versus a consultancy firm?
(b). Advise management whether it would be cheaper to employ an in-house PR manager rather than appoint a consultancy firm.
Question 2:
(a) Define "news" and explain the concept of newsworthiness in the field of PR. (b) The government of Mauritius is introducing a new and modern system of transport for the general public i.e. the monorail.
Write a press release in around 200-250 words to be distributed to the press for this event. You may make your own assumptions. The release should be set out in the correct format.
It is also important to compare the returns from the equity stock and the bond to determine the profitability of both investments. We have seen above that the div
When a manager measures the interest rate exposure, he would be interested in analyzing the exposure to a set of changing interest rate. The process of r
Chrysler decides to avoid the problems associated with exporting autos to Japan by building a plant in Japan. The cost is expected to be $1 billion with $500 million to be spent no
Define the term- Profitability maximisation Profitability maximisation would imply that a firm must be guided in financial decision making by one test; select projects, assets
Question 1: The various criteria for evaluating a revenue measure or system are: ? Yield ? Political expediency ? Consistency with economic and social goals ?
#quA stock has a current dividend of $0.32 with a growth rate of 8% annually. Assuming a 10% annual discount rate, what should the price of the stock be one year from today? Answer
What are multinational corporations (MNCs) and what economic roles do they play? A multinational corporation (MNC) can be described as a business firm incorporated in one count
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. Why do some organizations seem to have a new CEO every year or two, whereas others have top leaders who stay with the company for many years (e.g., John Chambers at Cisco)? What
Assume Intel's stock has an expected return of 26% and a volatility of 50%, while Coca-Cola's has an expected return of 6% and volatility of 25%. If these two stocks were perfectly
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