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Question 1:
(a). A big multinational company wishes to employ a PR manager for all its PR activities. What according to you would be the advantages and disadvantages of having its own PR department versus a consultancy firm?
(b). Advise management whether it would be cheaper to employ an in-house PR manager rather than appoint a consultancy firm.
Question 2:
(a) Define "news" and explain the concept of newsworthiness in the field of PR. (b) The government of Mauritius is introducing a new and modern system of transport for the general public i.e. the monorail.
Write a press release in around 200-250 words to be distributed to the press for this event. You may make your own assumptions. The release should be set out in the correct format.
Companies with rapidly growing levels of sales do not need to worry about raising funds from outside the firm. Do you agree or disagree with this statement? Explain. Disagree
Q. Show the Working Capital Forecasting Techniques? Working Capital Forecasting Techniques or else Computation Of Working Capital: - A number of processes are used to determine
Q. What do you mean by Public deposits? Public deposits are the fixed deposited by the business enterprises directly from the company. This source of the raising the short term
Why do analysts calculate financial ratios? Ratios are comparative measures. For the reason that the ratios show relative value, they permit financial analysts to compare inf
What is the explanation for leaset cost selection
What is a sunk cost? Is it relevant when evaluating a proposed capital budgeting project? Explain. A sunk cost is a cash flow that has already takes placed, or that will take
In US, savings and loan associations constitute the major originating group of the traditional loans. What types of properties can be mortgaged?
The issuer will not have to disclose the rating to the public. The firm can, either independently or with the help of its investment banker, assess its shadow
You have just had your 30 th birthday. You have two children. One will go to college 12 years from now and require four yearly payments for college expenses of RM11,000, RM12,000
what role do core deposits play in predicting the probability distribution of net deposit drains
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