Explain the concept of dominant coalitions, Marketing Management

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(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's employees.

(b) Explain the concept of dominant coalitions, and discuss how these can prevent organisations dividing into warring factions with individuals and groups pursuing their own personal agendas.

(c) Discuss the following statement: ‘Organisational culture is the prime determinant of organisational performance'.


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