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(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's employees.
(b) Explain the concept of dominant coalitions, and discuss how these can prevent organisations dividing into warring factions with individuals and groups pursuing their own personal agendas.
(c) Discuss the following statement: ‘Organisational culture is the prime determinant of organisational performance'.
How should Shoppers? Stop develop its demand forecasts?
1. What kind of sales force model do you think will work best for your new product/service, and why? 2. How will your salespeople be compensated, and how might you organize th
What factors affect or govern the length of a product life cycle
what are the advantages of upward strech
Does marketing exisit solely to increase profit?
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
What is strength of brand equity? Simply speaking which brand identities primarily exists within the mind of its customers. A brand is his or her estimate of performance of whi
consumer mind is a black box discuss
Question 1: (a) What are the major characteristics of a strong brand name? (b) What is the necessity for an organisation to make use of brand extension & flanker brand str
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