SWOT Analysis (3 to 4 pages) Internal Analysis (Strengths and Weaknesses). For example: Describe the company's competitive advantage by discussing its efficiency, quality, motivation, and customer responsiveness. Identify any distinctive competencies of the organization and describe how these help the company attain and maintain a competitive advantage. Discuss the potential for other organizations to imitate the company's distinctive competencies. External Analysis (Opportunities and Threats). For example: Describe opportunities and threats within the industry. Assess the impact of macro-environmental factors on the industry