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Jack is a 2nd level manager at Johnson Controls. His department includes 2 supervisors, 5 night shift security guards, 5 technical workers, 10 janitorial staff, and 25 manufacturing floor 2nd shift assembly workers. The United Auto Workers would like to represent the employees in this company. It has almost secured a sufficient number of authorization cards; all of them come from the assembly workers. The other employees have declined to sign. True or False: In order to win, the UAW would propose to restrict the bargaining unit to assembly workers and Jack would propose to define the bargaining unit as technical workers, janitors, and assembly workers
Why it is important for marketers to fully understand today's consumer behaviour? Explain the factors that influence consumer's buying behaviour.
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