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1. Discuss Lipton's bases for segmenting Lipton's consumer markets.2. Examine Lipton's target marketing strategy from the product offering seen above.3. Explain and determine the factors that influence the characteristics of consumers who frequently drink tea.4. Discuss the three product levels of Lipton's tea. Use a diagram to illustrate your answer.5. (a) Assuming the market share of Lipton's tea has fallen dramatically. As the marketing manager of Lipton Tea in Malaysia, recommend ways you would promote the tea.(b) Determine the factors that would determine the success of your integrated marketing communication project.
Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
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The straight line y=x+3 cuts the circle x^2+y^2-6x-4y-3=0 at points P and Q, where Q lies in the first quadrant. Calculate the coordinates of P and Q. Then, state the coordinates
Function of the channels of distribution or the role of middle man or intermediaries: 1. Information: Middle men have a role in providing information about the market t
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Discuss about the combination of push and pull sales promotion strategies. Combination of push and pull sales promotion strategies Car dealers frequently provide a
"The perimeter of a rectangle is 32 feet. The length is three times as long as the width. Find the length of the diagonal."
Q. Show Difficulties in Evaluation advertising effectiveness? Difficulties of example methods:- Approximately all methods of evaluating advertising effectiveness are on the bas
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