Question 1:

Name and explain the three types of CRM that you know about?

Question 2:

a. Name the Seven best practices in making vision and values work.
b. Give three examples of strong business visions.

Question 3:

The main attraction of the Strategic Framework for CRM is that it can enable organizations to identify and address those CRM issues which are preventing them from achieving better performance. In considering each of the five CRM processes, name the 5 key processes and what are the fundamental questions organisations need to ask themselves about?