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Systembolaget uses forecasting to predict the number of bottles they think they will sell the next day. Below are the number of bottles sold each day during the five-day work week for the past three weeks: 140, 172, 144, 112, 162, 135, 158, 174, 146, 172, 163, 141, 162, 138, 159. Use a five day moving average to forecast the number of bottles that Systembolaget expect to sell during the upcoming week! What is the forecast for the next time period if Systembolaget uses exponential smoothing with a smoothing constant of .2?
Why is forecasting important in organizations, especially as related to understanding the relevant time horizon to develop a forecast against? What are some examples from industry?
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