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Systembolaget uses forecasting to predict the number of bottles they think they will sell the next day. Below are the number of bottles sold each day during the five-day work week for the past three weeks: 140, 172, 144, 112, 162, 135, 158, 174, 146, 172, 163, 141, 162, 138, 159. Use a five day moving average to forecast the number of bottles that Systembolaget expect to sell during the upcoming week! What is the forecast for the next time period if Systembolaget uses exponential smoothing with a smoothing constant of .2?
Some IMC campaigns that seemed obvious to me as a consumer include Apple and Microsoft product launches where they do a lot of push strategies, e.g. getting product to retailers, s
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