Explain selling verses marketing concept, Operation Management

Assignment Help:

Explain Selling Vs Marketing Concept.

Selling Vs Marketing Concept: The concept of selling is a management orientation which assumes that consumers will normally not buy sufficient of the company's product unless they are approached along with a promotional effort and substantial selling.  The marketing concept is a management orientation which holds that the key task of the organisation is to find out the needs, wants and values of a target market and to adopt the organisation to deliver the needed satisfaction more efficiently and effectively than its competitors.

* Selling focuses on the requirements of the seller whereas marketing focuses on the desired of the buyer.

* Selling is preoccupied along with the seller's require to convert his goods in cash, while marketing lays emphasis on satisfying the desired of the customer by means of the product.

* Marketing is the other name for selling with the inference that this is a long-haired method.

* Marketing is a more costly way of selling.


Related Discussions:- Explain selling verses marketing concept

Define challenges of managers providing accurate feedback, Assess the chall...

Assess the challenges of managers providing accurate, timely, and effective feedback to employees. Recommend how managers can overcome any two of the challenges you identified.

Explain a production manager at a contour manufacturing, A production manag...

A production manager at a Contour Manufacturing plant has inspected the number of defective plastic molds in five random samples of 30 observations each. Following are the number o

Explain factors contributing to competitive rivalry include, Factors contri...

Factors contributing to competitive rivalry include A) The corporate attitudes toward marketing strategies B) Nature of the product and homogeneity of market C) The suppor

Explain value chain analysis according to porter, Explain value chain analy...

Explain value chain analysis according to Porter. According to Porter’s value chain analysis: Value chain analysis (VCA) is a position audit element which examines the in

Define what should hr do about the older workers, What do companies have to...

What do companies have to do about their workforce force that has gotten older and there are not of younger to replace the aging workers? What will be the company best course of ac

Compute xpected top-down estimated cost for project, You have been asked to...

You have been asked to estimate the costs for a project to build an industrial power plant. Based on historical data, the steam turbine accounts for 30 percent of the total costs f

Explain supply managers have impact on economic trends, Why does the collec...

Why does the collective behavior of supply managers have such an impact on economic trends?

Describe the liability of each party, Upon graduation from college, Bob, Ca...

Upon graduation from college, Bob, Carol, Ted, and Alice formed Kotaku, LP, and a limited partnership, to distribute video gaming software over the Internet. Bob and Carol each con

What is a capacity cushion as well why would a firm have one, What is a cap...

What is a capacity cushion and why would a firm have one?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd