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In the light of a rapidly changing business landscape, it is imperative for firms to monitor the six major environmental forces: demographic, economic, social-cultural, natural, technological, and political-legal. If you're the marketing/product manager of McDonald's or any fast-food business, what is the significance of identifying these major forces to your business/product/service? Provide examples to prove your contentions. Aim for at least 250+ words to your post
Select three top most critical risk regardless of progect size or scope. Justify your selection. Suggest strategies for the manager to address each type of risk selected.
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