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In the light of a rapidly changing business landscape, it is imperative for firms to monitor the six major environmental forces: demographic, economic, social-cultural, natural, technological, and political-legal. If you're the marketing/product manager of McDonald's or any fast-food business, what is the significance of identifying these major forces to your business/product/service? Provide examples to prove your contentions. Aim for at least 250+ words to your post
Do you think Diet Coke could have been repositioned to change consumers' perceptions of it enough to be considered a drink equally appealing to men? Why or why not?
The Soccer World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) a. Event b. Idea c. Service d. Plac
A paper mill produces two grades of paper viz., X and Y. Because of raw material restrictions, it cannot produce more than 400 tons of grade X paper and 300 tons of grade Y paper i
Consider a $1,000 par value, 7% annual coupon bond. The bond matures in 9 years. Assuming the bonds required return is 10%, what is its current yield? (Semi-annually compounding)
A food processor uses approximately 29,730 glass jars a month for its fruit juice product. Because of storage limitations, a lot size of 4,000 jars has been used. Monthly holding c
From the Finding the Leader in you highlight, we read about Nelson Mandelas use of power for the greater good. Using the books discussion of power and influence as a backdrop, anal
1. Does Clark have any sources of power and any contingencies of power? If so, list and discuss them. 2. To what degree were Clark's methods of influencing board members the most e
Process Planning In the design of processes there is a certain similarity to the design of products, in that there is a hierarchy of design stages. At the top level, process
Hirizontal intergration has benefits to the firms involved. Consider the consolidation in the vent-promotion bauiness when Live Nation bought Ticketmaster in 2010. List some specif
Under what kinds of circumstances might an organization wish to use control limits of 2 standard deviations or even 1 standard deviation? What should it bear in mind when using the
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