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In the light of a rapidly changing business landscape, it is imperative for firms to monitor the six major environmental forces: demographic, economic, social-cultural, natural, technological, and political-legal. If you're the marketing/product manager of McDonald's or any fast-food business, what is the significance of identifying these major forces to your business/product/service? Provide examples to prove your contentions. Aim for at least 250+ words to your post
Recently the managers for a large retail department store stated that a study has revealed that female shoppers spend on average 23.5 minutes longer in the store per visit than do
If elasticity is -2, price is $10, and marginal cost is $8, should you raise or lower price?
1. When a company plans a new product development project, which department should impact the decisions? (Points : 5) Sales and Marketing Engineering Manufacturing Fina
The XYZ Paint Shop owns and operates a dozen shops in northern Illinois. Their signature paint is diamond polished candy apple red lacquer. Sales (X, in millions of dollars) is rel
how performance cycle variance can be controlled?
What is the average value of a loyal customer (VLC) at Abby''s restaurants (see Chapter 3)? What is the best way to increase revenue given your VLC analysis
CASE STUDY; Turnaround at the Preston Plant SPC is an operational level technique of ensuring quality conformance. How many of the benefits of bringing the plant under control wou
Describe the employer-sponsored sales process? What is the goal of this process once it is completed? Why is accreditation important?
With regard to the question of team size (i.e., how big the team should be), all of the following are true, except: a. Most of the time, teams should be fewer than 10 members b. Ma
Which would you rather have - a handheld computer or a tablet computer? Why?
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