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Question 1:
You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes:
a. an evaluation of its current portfolio of products by using any portfolio management tool of your choice
b. recommended product strategy for ensuring growth of the firm.
Question 2:
You have been recently appointed as Marketing Communication Manager of an organization of your choice. The Marketing Director has drawn your attention to a research that has concluded that the main problem of the relatively poor performance of the firm is due to a weak marcom strategy.
In the context of your chosen firm, you are required to outline a marcom plan that will boost revenue for the firm.
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Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
tacher.
1. Tell me what topics you have chosen to write about....Choose any one of the three and tell me if you could ever see a career for yourself in that company.... Even if your answe
"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How
henry assael model of buying decision behaviour along with the diagram
Ad-effectiveness using a communication Objective is not sufficient in Itself: - Some advertisement may perhaps achieve communication objectives however may not promote sales. Some
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
list out secondary sources of information while pursuing market research.
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