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Question 1:
You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes:
a. an evaluation of its current portfolio of products by using any portfolio management tool of your choice
b. recommended product strategy for ensuring growth of the firm.
Question 2:
You have been recently appointed as Marketing Communication Manager of an organization of your choice. The Marketing Director has drawn your attention to a research that has concluded that the main problem of the relatively poor performance of the firm is due to a weak marcom strategy.
In the context of your chosen firm, you are required to outline a marcom plan that will boost revenue for the firm.
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
Question 1: (a) Distinguish between destination branding and country branding? (b) Market Research is of paramount importance prior to developing a branding and a communicat
Question : It is generally acknowledged that there are 5 classical ways of segmenting consumer markets. In other words, the consumer population can be divided on the basis of
PEST ANALYSIS IN AN ENGINEERING FIRM
Give examples of product line strategies.
1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
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what are famous examples of down-market stretching done by large companies?
3x^3+9x^6 HELp
Question: Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical co
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