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Question 1:
You have been approached by a firm of your choice. You are to provide advice on its marketing planning. Write a report that includes:
a. an evaluation of its current portfolio of products by using any portfolio management tool of your choice
b. recommended product strategy for ensuring growth of the firm.
Question 2:
You have been recently appointed as Marketing Communication Manager of an organization of your choice. The Marketing Director has drawn your attention to a research that has concluded that the main problem of the relatively poor performance of the firm is due to a weak marcom strategy.
In the context of your chosen firm, you are required to outline a marcom plan that will boost revenue for the firm.
Considering the concept of product life cycle, where would you put video games in their life cycleuestion #Minimum 100 words accepted#
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What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
How can I submite problems for review
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One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
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