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Question 1:
(i) If a local firm wishes to grow internationally, describe the alternative strategies available?
(ii) What are the major advantages and disadvantages of each strategy?
Question 2:
(i) What are the combinations of product communication strategies available to global marketers?
(ii) What pricing policy alternatives are available for a global company?
what is down-market stretch?
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What is The Role of Marketing Communications It is possible to deduce that marketing communications are about promotion of both the organisation and its offerings. Marketing co
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What is Idea Generation Strategy Development? Idea Generation: Even though some companies get their concepts almost by change. Firms which are trying to control their product m
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