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Question 1:
(i) If a local firm wishes to grow internationally, describe the alternative strategies available?
(ii) What are the major advantages and disadvantages of each strategy?
Question 2:
(i) What are the combinations of product communication strategies available to global marketers?
(ii) What pricing policy alternatives are available for a global company?
What are demands, wants and desires and how do you link these to the marketing process?
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Characteristics of Sellings oriented concept of marketing, Marketing Management
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Q. Show the Advertising effects on Demand? Effect on Demand:- In case of new advertising, products, creates primary demand by educating the audience regarding utilizes of the
What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
Over the past couple of decades, there have been significant changes in the quick service restaurant industry in Mauritius. The fast food landscape is made up of different formats
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