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Question 1:
(i) If a local firm wishes to grow internationally, describe the alternative strategies available?
(ii) What are the major advantages and disadvantages of each strategy?
Question 2:
(i) What are the combinations of product communication strategies available to global marketers?
(ii) What pricing policy alternatives are available for a global company?
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Problem 1 (a) The development of inter-organizational relationships is best known through personal selling rather than through exhibitions and trade shows. Explain. Proble
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