Explain problem of industrial marketing in india, Operation Management

Assignment Help:

Explain problem of industrial marketing in india. 

Industrial market has all individuals and organisations which acquire goods and services into the production of other products and services which are sold, rented or supplied to others. Within India, the main industries making up the industrial market are forestry, agriculture, fisheries, manufacturing, mining, construction, communication, transportation, public utilities, finance, banking, insurance, computer hardware and automobiles and services.

The problem of Industrial markets in India is as follows:

(i)  The customer base is small and new markets or customers are less.

(ii)  Market is characterised through high buyer concentration ratio in which few buyers do most of the purchasing. For example: automobile companies, fertilizers companies and aircraft industries.

(iii)  The demand for industrial goods is eventually derived from the demands of consumer goods. Thus, industrial marketer requires to closely monitoring the buying patterns of eventual consumer and those of environmental factors which affect them.

(iv)The total demand for several industrial goods and services is not affected through price changes.

(v)  Most of the industrial buyers are concentrated in given state and locations in India.  Industries as Petroleum and Steel, etc. consist of greater geographical concentration. It has impact on transportation costs.

(vi) There is a require for technical advice and continued support after the sales, that is found lacking.

(vii)  Lengthy negotiation on price among manufacturer and customer.

(viii) Close and constant customer-supplier relationship is needed where the product is to be custom built.

(ix) Stringent Government regulations and stipulations that at time favour or restrict the supplier.

(x) Existence of stiff competition offered through international players because of opening up of liberalisation and economy policy.

(xi)  Corruption at all levels that influence the selling and buying.

(xii) Need for more direct personal selling, because advertising, publicity and sale promotion do not play adequate role in industrial marketing.


Related Discussions:- Explain problem of industrial marketing in india

Compute the total benefits, One group of 20 trainees estimated a total over...

One group of 20 trainees estimated a total overall monthly cost benefit of $336,000 related to business improvements and showed an average 70 percent confidence level with that est

Explain a mechanistic and organic organization, Contrast a mechanistic and ...

Contrast a mechanistic and organic organization giving an example of each. What would a bureaucracy be more like, mechanistic or organic? Why?

Describe what is the reorder point, The injection moulding department of a ...

The injection moulding department of a company that operates 24x7 uses an average of 20 gallons of special lubricant per day. It takes two weeks for an order of lubricant to be del

Explain terminals and arrive at a message concentrator, Messages are transm...

Messages are transmitted from low speed terminals and arrive at a message concentrator at a Poisson rate of 600/hr. They are held in a buffer until a hi-speed trunk line is free to

Explain how many days is a required production run, Johnson Plastics makes ...

Johnson Plastics makes and sells, among many other things, specialty plastic display cases for retail stores. Johnson's expected demand for the display cases is 1,000 units, and av

Explain efects in the accounts receivable department, Category- 1) Invoi...

Category- 1) Invoice Amount does not agree with check amount 2) Invoice not on record 3) No formal invoice issued 4) Check (payment) not recieved on time 5) Check no

Explain reducing the risk of these liabilities for a firm, Considering the ...

Considering the huge liability associated with workers getting injured on the job, evaluate if implementing of 58 in the work place can help with reducing the risk of these liabili

What are long-term, What are long-term, departmental and Non-Economic decis...

What are long-term, departmental and Non-Economic decisions? If long term decisions, the time period covered is long and the risk included is more. Departmental decisions rela

LINE BALANCING, What do you understand by “line balancing”? What happens if...

What do you understand by “line balancing”? What happens if balance doesn’t exist?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd