Explain primary reseach and cultural sensitivity issues, Marketing Research

Assignment Help:

Questions

  1. Explain the ways that primary research in an economically developed nation might differ from research in a developing nation. Compare two specific countries, and use particular products to illustrate your answer.
  2. 'A firm's choice of foreign market entry method will be largely influenced by the economic, political, legal and technological environment encountered in the overseas market.' Discuss this statement using examples from a particular Asia Pacific market to explain your answer.
  3.  What role does segmentation play when an organisation is planning to go international? In your answer, identify the important factors in segmenting international markets for your firm's product. Give recommendations on the main sources of information the firm should use when conducting a segmentation analysis.
  4. Discuss ways to overcome the cultural sensitivity issues that are associated with the marketing of services in an overseas market. Use a specific services category in a particular country to illustrate your answer. Outline ways in which a firm may need to modify its services marketing approach when dealing with high as opposed to low-context cultures.

 


Related Discussions:- Explain primary reseach and cultural sensitivity issues

Describe the term- experimentation, Describe the term- Experimentation ...

Describe the term- Experimentation Experimentation as a technique is normally used when conducting causal research. There are two types of experimentation techniques available

Objectives- exchange control, OBJECTIVES After studying this unit, you ...

OBJECTIVES After studying this unit, you should be able to: 1. Explain the objectives of exchange control; 2. Describe the principal provisions of Foreign Exchange Regula

Explain the family decision making, Q. Explain the Family Decision Making? ...

Q. Explain the Family Decision Making? Individual members of families frequently serve different roles in decisions that ultimately draw on shared family resources. A number of

International contract terms, INTERNATIONAL CONTRACT TERMS: Since in inter...

INTERNATIONAL CONTRACT TERMS: Since in international transactions, traders are from diverse nations, specific term should be interpreted in a similar way by all the parties concer

Product design environment, Product development is an interdisciplinary act...

Product development is an interdisciplinary activity requiring contributions from almost every part of a company. Three areas that are always involved are: Design Manufact

Free exports, Free Exports: All goods may be exported without any restrict...

Free Exports: All goods may be exported without any restriction except to the extent such exports are regulated by the Negative List of Exports or any other provision of this poli

Excise rebate policy, Excise Rebate Policy : The scheme under which the Ce...

Excise Rebate Policy : The scheme under which the Central Excise exemption or refund is provided is popularly known as Rebate of Central Excise. This scheme operates under Section

Surveying the available literature, Surveying the Available Literature: All...

Surveying the Available Literature: All available literature concerning the problem at hand must necessarily be surveyed and examined before a definition of the research problem is

Write a short note on fundamental properties of measurement, Write a short ...

Write a short note on fundamental properties of measurement. Answer There are four primary fundamental properties of measurement: assignment, distance, order and origin. A

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd