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Question 1:
Apply the PESTEL Model to the Financial Services Sector in Mauritius, identifying opportunities and threats.
Question 2:
Analyse the steps in the Strategic Management Process in relation to a changing business environment.
Question 3:
(i) Explain the BCG Matrix as a decision making tool. (ii) State assumptions and limitations related to the BCG Matrix.
Question 4:
Explain Porter's Generic strategies, giving examples throughout.
Question 5:
Discuss the importance of feedback and control in the Strategic Management process.
Question 6:
Discuss how the importance of the concepts of Vision and Mission apply to your organisation.
Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication
The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a
Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
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What significant points are covered in the Advertisement and Society Marketing? Advertisement and Society: Several points which are covered in the Advertisement and Socie
Question 1: What is the Food Production Cycle? Explain in detail the process of production, sales and service with regard to supervision, quality and control procedures. Qu
What is Local Marketing? Local Marketing: As marketing programmes are designed to cater the requirements and wants of local customer groups (as trading areas, individual
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
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