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Problem 1:
Define the term motivation and describe Maslow's contribution to motivation.
Problem 2:
(a) Discuss the needs and requirements for Market segmentation?
(b) Identify and explain four variables that can be used to segment consumer markets.
Problem 3:
(a) Describe the different types of marketing approaches / philosophies.
(b) Explain the personal characteristics affecting consumer behavior?
Management of marketing efforts: The company wants to design and put into action the marketing mix that will be the best achieve this objective in this target markets. The r
Q. Purposes of Illustration of print-ad-copy? Illustration helps in attracting attention as well as arousing desire/ interest in advertisement. It assists the buyer in
Define the final stage of decision making process. Post Purchase Performance Evaluation: In the last stage of buying process, the product’s performance is estimated. The
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
Q. Effect on Media in aspect of advertising? All kinds of media viz magazines, T.V, newspaper, earn a lots of revenue from advertisement. A newspaper is sold for one rupee mere
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
Q. How to select an ad agency? Financially Sound: - The ad-agencies which are monetarily sound and have good turnover have better contract with media owners. The agencies whi
have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
Question: "One of the key objectives of destination branding is to evoke such type of instant recognition that demarcates the destination from a crowded marketplace offering t
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