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Problem 1:
Define the term motivation and describe Maslow's contribution to motivation.
Problem 2:
(a) Discuss the needs and requirements for Market segmentation?
(b) Identify and explain four variables that can be used to segment consumer markets.
Problem 3:
(a) Describe the different types of marketing approaches / philosophies.
(b) Explain the personal characteristics affecting consumer behavior?
Considering the concept of product life cycle, where would you put video games in their life cycle?
understand the prospects for growth in global services
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal
explain service marketing and give a company''s example?
considering the concept of product life cycle, where would you put video games in their life cycle
what are the approaches used by FMCG companies in test marketing?
Q. Describe various tasks in product line appraisal? Ans.: Company objectives influence product line length. 1 objective is to make a product line to induce up sel
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