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Problem 1:
Define the term motivation and describe Maslow's contribution to motivation.
Problem 2:
(a) Discuss the needs and requirements for Market segmentation?
(b) Identify and explain four variables that can be used to segment consumer markets.
Problem 3:
(a) Describe the different types of marketing approaches / philosophies.
(b) Explain the personal characteristics affecting consumer behavior?
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
explain one stage channel of distribution
What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
what would you suggest to avoid delays in despatch of products
Customers in this market could be segmented in a variety of ways. The product/service could be targeted to a number of different market segments and marketers could develop a vari
What are the perceptions of the public about public relations? People frequently have the perception of public relations like a group of people who spin the whole thing. Spin c
explain creative selling and its advantages
assignment theory for budgeting decision
How are Indian customers visiting Shopper''s stop any different from customers of developed western countries?
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