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Problem 1:
Define the term motivation and describe Maslow's contribution to motivation.
Problem 2:
(a) Discuss the needs and requirements for Market segmentation?
(b) Identify and explain four variables that can be used to segment consumer markets.
Problem 3:
(a) Describe the different types of marketing approaches / philosophies.
(b) Explain the personal characteristics affecting consumer behavior?
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
Discuss the importance of strategy and good leadership in marketing
I want a research paper to be written of around 2500 words , kindly help me in the same.
The percent of sales one product earns in relation to total market sales for all products in that category.
evaluate promotional strategies used by retailers
Marketing mix of Dettol Handwash
explain the varius approaches that are followed by f m c g companies in test marketing
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