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Problem 1:
Define the term motivation and describe Maslow's contribution to motivation.
Problem 2:
(a) Discuss the needs and requirements for Market segmentation?
(b) Identify and explain four variables that can be used to segment consumer markets.
Problem 3:
(a) Describe the different types of marketing approaches / philosophies.
(b) Explain the personal characteristics affecting consumer behavior?
Q. Growth in media and Increase in industrialization by ads? Growth in media: - Earlier extremely less media sources were available to advertisers for communicating with targe
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
how is building brand in a business context different from doing so in the consumer market?
what are the faciliting functons of marketing
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
what definition of total sales?
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
What do you mean by product mix .
Question 1: (a) What are the characteristics of a knowledge worker and how do they differ from those of the traditional worker? (b) Using relevant examples, illustrate how
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