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Explain about the overall objective of Marketing Information System.
The overall objective of MIS is to give inputs by target markets, marketing channels, publics, competitors and other forces for changing, creating and enhancing the marketing decisions.
What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum
Characteristics of the sales promotion: 1. Sales promotion does not include advertisement, personal selling and publicity. 2. Sales promotion activities are
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
importance of product differentiation
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
What is Message reception Contextual conditions in which messages are received and ascribed meanings are very different. In organisational setting the context is more formal
define marketing .its importance
Q. Principle of efficient Clint Agency Relationship? Principle of efficient Clint Agency Relationship:-following points improve the CAR effective. 1) Not to advertise for Im
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
Develop a strategy to help work teams implement change 1. Develop a work plan including timetable, key performance indicators, training needs, occupational health and safe
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